Wild West Willie is a quiet, well mannered pet that belongs to Doug Rogers and his family who live in the Bentley area of Central Alberta, Canada.
Willie however is not your average pet. He is a nine year old cross bred Brahma steer weighing in around 3000lbs and stands over six feet at the shoulder.

Since his arrival to the Rogers in 2004, Willie has been seen by millions of people around the world due to his appearance in the Calgary Stampede Parade, as well as commercials for Ford, Calgary Stampede and print ads for GMC and Ford.

In 2005 at the Calgary Stampede Parade, Willie won one of nine top prizes, Best Western Theme. Since then Willie has appeared in six Stampede Parades, always recognized as a popular entry and well received by the large crowds along the parade route. Willie appears in many local parades throughout central Alberta, with the Ponoka Stampede and Hometown parade in Bentley yearly highlights.

Willie takes in two very special events each year, attending the Ponoka Stampede Rodeo Challenge and the Giddy Up Rodeo in Calgary. Both these functions are for handicapped children who want to be a cowboy for a day. Willie stands quietly and the kids get their pictures taken sitting on him if they are able or beside him.

In the spring of 2010, Willie was invited to participate in one of the largest Parades in the world the one and only Tournament of Roses Parade, in Pasadena, California. What was thought to be a prank call turned out to be quite an adventure, with us leaving on Boxing Day at 6:00am and arriving in Los Angeles at 3:30pm on December 28, 2010.
Accompanied by Harvey and Coby Brink, the time spent driving was more manageable when shared with Harvey. Once we arrived at the Los Angeles Equine Center, we settled Willie and attended a reception at the Santa Anita Race Track for all equestrian entries. December 29, 2010, we participated in Equifest at the Los Angeles Equestrian Center, where Willie was hit with the crowd. The next couple days were spent getting to meet other entries from all across the United States, each one being unique in their own way. Entries like the U.S. Calvary from Ft.Hood, Texas to the Victorian Rose Riding Society from San Diego. Up at 4:30am, January 1, 2011, for the delivery of Willie's flower blanket, made by Stella Berry of Alhambra, California, parade day began. The audience on the parade route itself was an estimated one million people, with television audiences of over 700 million, seen in 200 countries.
Since returning from the Rose Bowl Parade we are always asked about our trip south and are amazed by the number of people who saw us on TV. Check out the Photo Gallery for a few pictures of our trip.

Willie is a one in a million kind of animal with a phenomenal disposition. We have had Willie in some very interesting situations and it never ceases to amaze us how he takes everything in stride. Willie is a crowd pleaser and can really draw attention. If you are looking for a unique advertising opportunity or special event draw, please contact us to see what Willie can do for your business.














Web Site Established February 28th 2009.


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